Let's dive into the iconic Air Jordan 3 Black Cement 2018, a sneaker that holds a special place in the hearts of sneakerheads worldwide. This isn't just a shoe; it's a piece of history, a cultural icon, and a testament to the enduring legacy of Michael Jordan and Nike's groundbreaking partnership. So, what makes this particular release so special? What are the key features, the historical context, and why does it continue to be a sought-after grail for collectors and casual fans alike? Let's break it down, guys.

A Deep Dive into Design and Features

The Air Jordan 3 Black Cement 2018 is more than just a colorway; it's a masterclass in design. The shoe's silhouette, conceived by the legendary Tinker Hatfield, revolutionized the Air Jordan line. It was the first to feature visible Air cushioning, a move that not only enhanced performance but also added a distinct aesthetic element. The black tumbled leather upper exudes quality and durability, while the cement grey accents on the toe, heel, and eyestay provide a striking contrast. These aren't just random design choices; they're carefully considered details that contribute to the shoe's overall appeal.

The Iconic Elephant Print

One of the most recognizable features of the Air Jordan 3 is the elephant print. This unique pattern, adorning the toe and heel, adds a touch of exotic flair to the shoe. It's a bold design choice that has become synonymous with the Air Jordan 3, setting it apart from its predecessors and cementing its place in sneaker history. The elephant print isn't just for looks; it also serves a functional purpose, providing added durability to high-wear areas.

Nike Air Branding

For purists, the Nike Air branding on the heel is a crucial detail. The 2018 release stays true to the original 1988 design, featuring the iconic Nike Air logo instead of the Jumpman logo that has appeared on later retros. This small detail is a nod to the shoe's heritage and adds to its collectibility. It's a visual reminder of the shoe's origins and its connection to Michael Jordan's early years with Nike.

Premium Materials and Construction

The Air Jordan 3 Black Cement 2018 is crafted from premium materials, ensuring both comfort and longevity. The tumbled leather upper is soft and supple, conforming to the foot for a comfortable fit. The Air-Sole unit in the heel provides responsive cushioning, making the shoe ideal for both on-court performance and off-court style. The attention to detail in the construction is evident throughout, from the precise stitching to the durable outsole.

A Walk Through History

To truly appreciate the Air Jordan 3 Black Cement 2018, it's essential to understand its historical context. The original Air Jordan 3 debuted in 1988, a pivotal year for Michael Jordan and Nike. Jordan was on the cusp of superstardom, and Nike needed a shoe that could keep up with his unparalleled athleticism and growing popularity. Enter Tinker Hatfield, a visionary designer who would forever change the course of sneaker design.

Tinker Hatfield's Vision

Tinker Hatfield's approach to the Air Jordan 3 was revolutionary. He listened to Jordan's feedback, incorporating his preferences into the design. The result was a shoe that not only performed at the highest level but also reflected Jordan's personality and style. The Air Jordan 3 was the first to feature the Jumpman logo, a silhouette of Jordan soaring through the air, which has since become one of the most recognizable logos in sports.

Saving the Nike-Jordan Partnership

Legend has it that the Air Jordan 3 played a crucial role in keeping Michael Jordan with Nike. Jordan was reportedly unhappy with the direction of the Air Jordan line and was considering leaving Nike for another brand. Hatfield's design for the Air Jordan 3, however, impressed Jordan so much that he decided to stay. This decision not only solidified the Nike-Jordan partnership but also paved the way for the creation of one of the most successful and influential sneaker lines of all time.

On-Court Moments

The Air Jordan 3 Black Cement was on Jordan's feet during some of his most memorable on-court moments. He wore them during the 1988 NBA All-Star Game, where he won the MVP award. He also wore them during his famous free-throw line dunk in the 1988 Slam Dunk Contest. These moments have become ingrained in basketball lore, further enhancing the shoe's iconic status.

Why the 2018 Release Matters

The Air Jordan 3 Black Cement has been retroed several times over the years, but the 2018 release holds a special significance. It marked the 30th anniversary of the original release, and Nike went to great lengths to ensure that it was as faithful to the original as possible. From the Nike Air branding on the heel to the shape of the shoe, every detail was meticulously recreated. This attention to detail made the 2018 release a must-have for collectors and fans who wanted to own a piece of sneaker history.

A Faithful Recreation

One of the key reasons why the 2018 release was so well-received was its accuracy. Nike paid close attention to the details of the original 1988 release, ensuring that the retro was as close to the OG as possible. This included the shape of the shoe, the materials used, and the placement of the branding. For many fans, this was the closest they could get to owning the original Air Jordan 3 Black Cement.

High Demand and Limited Availability

As with most Air Jordan retros, the 2018 Black Cement release was highly sought after and difficult to obtain. The limited availability created a frenzy among sneakerheads, with many people entering raffles and camping out at stores for a chance to purchase a pair. The high demand further solidified the shoe's status as a grail item.

A Timeless Classic

Even years after its release, the Air Jordan 3 Black Cement 2018 remains a timeless classic. Its iconic design, historical significance, and premium materials make it a shoe that will continue to be coveted for years to come. Whether you're a seasoned collector or a casual fan, the Air Jordan 3 Black Cement is a must-have in any sneaker rotation.

How to Spot a Real Pair

With the popularity and high demand for the Air Jordan 3 Black Cement 2018, it's essential to be able to spot a fake pair. Counterfeiters have become increasingly sophisticated, making it difficult to distinguish between real and fake sneakers. Here are some key things to look for:

Check the Elephant Print

The elephant print is one of the most distinctive features of the Air Jordan 3, and it's also one of the most difficult things for counterfeiters to replicate accurately. Pay close attention to the pattern, the spacing, and the texture of the print. On a real pair, the elephant print will be clean and well-defined, with a consistent pattern. On a fake pair, the print may be blurry, uneven, or poorly defined.

Examine the Stitching

The stitching on a real pair of Air Jordan 3s will be clean, precise, and consistent. Look for any loose threads, uneven stitching, or inconsistencies in the stitch pattern. Counterfeiters often cut corners on the stitching to save time and money, so this is a good way to spot a fake.

Verify the Nike Air Branding

The Nike Air branding on the heel is another key detail to check. Make sure that the logo is correctly positioned and that the font is accurate. On a real pair, the Nike Air logo will be crisp and well-defined. On a fake pair, the logo may be blurry, distorted, or incorrectly positioned.

Inspect the Materials

The Air Jordan 3 Black Cement 2018 is made from premium materials, including tumbled leather and high-quality rubber. Pay close attention to the texture and feel of the materials. On a real pair, the leather will be soft and supple, and the rubber will be durable and long-lasting. On a fake pair, the materials may feel cheap or synthetic.

Purchase from Reputable Sources

The best way to avoid buying a fake pair of Air Jordan 3s is to purchase from reputable sources. Stick to authorized retailers, trusted online marketplaces, and consignment shops with a proven track record. Avoid buying from unknown sellers or websites, as these are more likely to sell counterfeit products.

Conclusion

The Air Jordan 3 Black Cement 2018 is more than just a sneaker; it's a cultural icon, a piece of history, and a testament to the enduring legacy of Michael Jordan and Nike. Its iconic design, premium materials, and historical significance make it a must-have for any sneaker enthusiast. Whether you're a seasoned collector or a casual fan, the Air Jordan 3 Black Cement is a shoe that will continue to be coveted for years to come. So there you have it, guys – a detailed look at one of the greatest sneakers of all time. Hope you enjoyed the ride!